etisalat business, a subsidiary of etisalat Egypt and a leading provider of integrated telecommunications and information technology solutions, has announced a collaboration with Salesforce, the world’s #1 AI CRM, becoming the first telecom operator in Egypt to offer Salesforce solutions.
The partnership enables businesses of all sizes to access Salesforce’s AI-powered CRM applications through a single local partner responsible for subscriptions, implementation, technical support, and ongoing optimization.
The collaboration aligns with etisalat business’s strategy to expand its digital solutions portfolio for the business sector, combining Salesforce’s global technology capabilities with etisalat business’s expertise in the Egyptian market. The partnership aims to help companies transition from standalone digital tools to an integrated ecosystem that supports business management, accelerates decision-making, and deepens customer understanding.
A Unified Platform for Sales, Marketing, and Customer Service
Under the agreement, etisalat business will manage Salesforce subscriptions for its corporate customers, oversee implementation, and provide technical support and continuous updates. This model allows businesses to work with a single partner under one unified contract, covering everything from subscriptions and implementation to day-to-day operations.
The partnership’s portfolio includes Salesforce Pro Suite, which combines sales, customer service, and marketing capabilities within one CRM platform, alongside Slack, the AI-powered work platform that helps businesses streamline communication and manage their working environments.
Companies across different sectors will be able to select the solutions and service scope that best match their operational requirements, with the flexibility to scale as their businesses grow.
Etisalat Egypt Executives Highlight the Role of AI in Business Growth
Commenting on the partnership, Sherif El Khouly, Chief Business Officer at etisalat Egypt, said: “This collaboration marks an important step in expanding the digital solutions we offer to businesses across Egypt. By combining Salesforce’s global CRM expertise with etisalat business’s local market knowledge, we are making advanced digital capabilities more accessible, helping businesses strengthen customer relationships, improve operations, and support sustainable growth.”
Amr Fathy, Chief Technology and Information Officer at etisalat Egypt, said the collaboration goes beyond providing access to technology, enabling businesses to transform data and artificial intelligence into tangible operational value.
He added that combining Salesforce’s capabilities with etisalat business’s expertise in systems integration, implementation, and technical support will help companies integrate these solutions into their existing systems and processes, enhancing operational efficiency, improving customer experience, and supporting business growth.
For his part, Mohamed Al Kotani, Senior Vice President and General Manager, Middle East at Salesforce, expressed his enthusiasm for the collaboration, highlighting etisalat business’s strong presence and deep understanding of the Egyptian market.
He noted that Egypt is one of the region’s most promising markets, adding that the partnership will help businesses leverage CRM, data, and AI to build stronger customer relationships and achieve sustainable growth. He also emphasized that having a trusted local partner throughout the process will enable companies of all sizes to move faster from technology adoption to achieving tangible results.
The partnership reflects etisalat business’s commitment to strengthening its position as a technology partner in Egypt’s digital transformation ecosystem and expanding its portfolio of digital solutions for the business sector. Through this collaboration, both companies aim to help Egyptian businesses put emerging technologies, particularly artificial intelligence, into practice across their daily operations, from initial subscription to ongoing use.
