The German automation company launches its operations through exclusive local agent Mechatronics, introducing advanced vertical storage systems to Egyptian factories and institutions.
German storage and automation company Hänel has officially launched its operations in Egypt through its exclusive local agent, Mechatronics, introducing advanced automated warehousing solutions designed to transform conventional storage and archiving practices across the industrial and institutional sectors.
The launch took place during a high-profile event in Cairo on November 13, 2026, attended by government representatives and senior executives from major companies and industrial facilities.
Hänel’s automated vertical storage technology enables factories and institutions to save more than 75% of the floor space traditionally allocated to storage, while improving inventory management, workplace safety and operational efficiency.
The systems eliminate the need for extensive storage areas and long aisles between shelves, allowing users to retrieve heavy equipment, spare parts, medical records and administrative archives within seconds at the push of a button.
The technology is also designed to improve inventory accuracy, reduce time spent searching for stored items and accelerate daily operations.
Hänel Targets Egypt’s Growing Industrial and Investment Market
Speaking at the launch, Beat Bussmann, Regional Director for the Middle East and North Africa and Sales and Export Director at Hänel, expressed confidence in Egypt’s market potential, highlighting its expanding business and investment opportunities.
“Egypt’s market is full of energy, dynamism and significant investment opportunities that continue to grow day after day. We are pleased to be here to bring the latest advancements in German automation engineering to the Egyptian market,” Bussmann said.
He added that Hänel aims to provide Egyptian companies, institutions and factories with the same smart solutions and advanced technologies used by leading global brands in Europe and worldwide to accelerate production and improve operational efficiency.
Bussmann also highlighted the company’s ability to reduce conventional storage space requirements by more than 75%.
Hänel’s international portfolio includes partnerships with prominent organisations and global brands such as NASA, BMW, Lufthansa and Coca-Cola, in addition to major medical institutions, international pharmaceutical companies and large logistics centres.
These organisations use Hänel’s systems to manage millions of components and documents daily, reflecting the operational capabilities the company seeks to bring to Egypt.
Mechatronics Focuses on Digitalisation and Local Technical Support
For his part, Fawzy Abdel Ghany, Sales Manager at Mechatronics Egypt, highlighted the financial impact of inefficient warehouse management, noting that poorly utilised storage areas represent a significant cost for businesses.
“Every square metre that is not properly utilised represents lost money, while the time wasted searching for items in conventional warehouses disrupts workflow,” Abdel Ghany said.
He explained that the new solutions represent a practical investment that allows companies to recover valuable space for potential expansion and new production lines, transforming conventional warehouse operations into precise digital systems.
Meanwhile, Ahmed Abdel Nasser, Technical Director at Mechatronics Egypt, stressed that the company’s responsibilities extend beyond supplying and installing the systems to providing continuous technical support and maintenance.
“Our real role begins after installation, not before. We have prepared a highly qualified Egyptian engineering team to deliver comprehensive technical support, proactive consultancy and regular maintenance services,” Abdel Nasser said.
He added that the team will ensure the systems operate around the clock with high levels of safety and efficiency under different operating conditions, similar to their performance in major European factories.
The partnership between Mechatronics and Germany’s Hänel represents a step towards supporting industrial modernisation, digital transformation and more efficient warehouse management in Egypt.
By transforming storage facilities into technology-driven operational assets, the partnership aims to help Egyptian businesses optimise available space, reduce operating costs and improve productivity, supporting the industry’s transition towards more flexible and digitally integrated operations.
