GB Auto, a subsidiary of GB Corp, has officially launched its new GB Bus Elegance family in a landmark event held at the Giza Pyramids, marking a major step in the company’s bus manufacturing expansion and its strategic partnership with Volvo Buses.
The launch comes as GB Bus invests approximately USD 12 million in expanding production capacity, upgrading manufacturing facilities and enhancing product quality, while targeting broader export opportunities across the Middle East, Africa and Europe.
The event was attended by senior executives from Volvo Buses, led by Anna Westerberg, President of Volvo Buses, and the Ambassador of Sweden to Egypt, alongside customers, business partners, regional distributor representatives and transport fleet operators from Egypt and several international markets.
The new Elegance family combines Volvo’s advanced chassis technology and global expertise with GB Bus’s local manufacturing capabilities, offering a range of solutions designed to meet the requirements of transport operators and passengers in Egypt, the Middle East and Africa.
The official launch follows the first unveiling of the Elegance model at TransMEA 2025. Following its introduction, several customers began operating the buses, providing the company with valuable practical experience and customer feedback that supported further product development and the expansion of the lineup.
The new family includes the Elegance 4×2, Elegance 6×2 and Elegance LE, offering different chassis heights, engine capacities, axle configurations and lengths to address diverse operating requirements.
$12 Million Investment to Expand Production Capacity
Karim Gaddas, CEO of GB Auto, said the launch represents more than the introduction of a new bus range, reflecting the success of a strategic partnership built on complementary capabilities and close collaboration.
He explained that Volvo’s contribution extends beyond providing an advanced technological platform to supporting the development of GB Bus’s manufacturing capabilities and technical expertise.
Gaddas added that the company’s investments in production facilities have enabled it to introduce buses distinguished by their design, performance, manufacturing quality and ability to operate under diverse conditions, with a focus on safety, comfort and reliability.
Laurent Friedrich, Chief Operating Officer of Commercial Vehicles and Construction Equipment at GB Auto, said the Elegance family represents a new growth opportunity for GB Bus, supported by continued investments in employees, equipment and production capacity.
He noted that the company sees strong export potential for the new bus family, particularly amid limited global production capacity among bus body manufacturers, with plans to expand its presence in Egypt, Africa and the Middle East before entering European markets in the coming phase.
As part of its expansion strategy, GB Bus is investing approximately USD 12 million in increasing production capacity and improving manufacturing standards and quality.
The investment program has included tripling the workforce over the past two years to approximately 1,000 employees, adding 20,000 square meters of covered production space, establishing two new production lines, constructing a dedicated spare parts warehouse and creating a specialized inspection area to verify finished products and ensure assembly and finishing quality before delivery.
The company has also upgraded manufacturing machinery and equipment and invested in a digital product showroom to improve production efficiency and enhance customer engagement.
Volvo Partnership Supports Export Ambitions and After-Sales Services
The development builds on the longstanding partnership between GB Bus and Volvo Buses, combining local manufacturing expertise with Volvo’s advanced technology, global engineering capabilities and international quality standards.
Commenting on the launch, Anna Westerberg, President of Volvo Buses, said the new Elegance family represents an important milestone in the companies’ longstanding partnership.
She highlighted the value of combining Volvo Buses’ global technology, quality and expertise with GB Auto’s local capabilities to deliver solutions tailored to the Egyptian market, adding that the partnership offers significant export opportunities across the Middle East and Africa.
Beyond manufacturing and product development, GB Bus is also strengthening its after-sales service ecosystem to support fleet efficiency and operational continuity.
The services include maintenance contracts tailored to individual customer requirements, extended warranty programs and spare parts availability in Egypt and through the company’s international distributor network.
With the launch of the Elegance family, GB Bus aims to reinforce its position in the bus manufacturing industry through continued investment in local production, workforce development and its strategic partnership with Volvo Buses, while pursuing new growth and export opportunities in regional and international markets.
