As the UAE accelerates its ambition to become a global hub for longevity, preventive health and advanced wellness, Valeo Health introduces Blueprint, the science-led longevity brand founded by entrepreneur and longevity advocate Bryan Johnson, to consumers in the UAE.
The launch comes at a pivotal moment for the UAE’s health landscape, as the focus of healthcare shifts from treatment towards prevention, early intervention and longevity. In September 2026, Dubai approved the strategy of the Dubai Longevity Authority, established as the world’s first dedicated regulator for the longevity, wellness and advanced health sector. Meanwhile, Abu Dhabi continues to advance a prevention-led healthcare ecosystem centred on healthy living, precision medicine, digital health and longevity.
As this vision moves from policy into practice, consumers are also seeking more proactive and measurable ways to take ownership of their health. Blueprint, founded by Bryan Johnson, emerged from his personal pursuit of extending a healthy lifespan through a highly structured, data-led approach to nutrition, supplementation, exercise and lifestyle. The brand’s philosophy is built around three principles: zero compromise, radical transparency and a pro-youth standard, with nutrients selected for measurable impact, products rigorously tested for purity, and full disclosure of ingredients and dosages.
Through its partnership with Valeo Health, Blueprint brings a comprehensive longevity ecosystem to the UAE, spanning functional nutrition, targeted supplementation and personal care. From extra virgin olive oil, protein bars and cocoa powder to Longevity Mix, essential nutrients and antioxidants, alongside skincare and haircare protocols, the portfolio enables consumers to build a holistic daily ritual across nutrition, supplementation and personal care, all within one structured, science-led approach.
Rather than positioning longevity as a single intervention, Blueprint approaches it as an integrated daily practice, with its products forming part of the highly measured health and longevity protocol followed by founder Bryan Johnson himself. The brand’s commitment to transparency extends to the products themselves, with Certificates of Analysis (CoAs) for its products made available on its website, alongside third-party testing reports for individual batches. This level of transparency gives consumers greater visibility into what goes into each product and the standards behind it, reinforcing Blueprint’s broader philosophy of rigorous, data-led health optimization.
“Longevity is increasingly shaping how the UAE thinks about the future of health,” said Ankur Majumder, Co-Founder of Valeo Health. “”With the launch of Blueprint, Valeo Health is turning that ambition into accessible, science-led solutions, giving people across the UAE access to a globally recognised longevity approach built on transparency, structured daily protocols and evidence-based nutrition.”
As the country builds a more forward-looking approach to health, the focus is shifting beyond treating illness towards helping people stay healthier for longer. Blueprint’s portfolio spans daily nutrition, performance and recovery, microbiome support, skincare and haircare, built around transparent formulations and a structured approach to everyday health.
“We are excited to partner with Valeo Health as our exclusive GCC partner,” added Bryan Johnson.
Through this launch, Valeo Health is bringing Blueprint’s longevity-focused range to the UAE, helping translate the nation’s growing emphasis on prevention and healthy aging into practical tools for consumers.
