Valu, a leading financial technology company in the Middle East and North Africa, has partnered with Air Arabia Egypt to introduce flexible payment options for customers booking flights online in Egypt and Jordan, with repayment plans extending up to 60 months.
The partnership combines Air Arabia Egypt’s travel services with Valu’s financing solutions, allowing travelers to manage the cost of their flights through installment plans and offering greater flexibility when arranging their journeys.
Walid Hassouna, CEO of Valu, said the collaboration supports the company’s efforts to expand its presence in the travel sector and make its payment solutions available to more customers across Egypt and Jordan. He added that the partnership strengthens Valu’s growing travel offering and gives customers more options for planning and paying for their trips.
Adel Al Ali, Group Chief Executive Officer of Air Arabia, said the new partnership provides customers in Egypt and Jordan with greater convenience and flexibility when paying for flights online. He noted that the initiative reflects the airline’s commitment to making air travel more accessible while giving travelers more choice in planning their journeys.
The agreement comes as Valu continues to expand its regional presence following the launch of its services in Jordan in May 2026. The company is also working to broaden the range of sectors and services available through its platform, with the partnership adding further travel-related payment options for customers in both markets.
About Valu
Valu, legally known as U Consumer Finance S.A.E. (EGX: VALU.CA), is a financial technology company offering financing and payment solutions to consumers and businesses. It became the first fintech company providing consumer finance to be listed on the Egyptian Exchange.
Through its U platform, Valu offers buy-now, pay-later (BNPL) solutions with customizable financing plans of up to 60 months across more than 9,000 stores and online platforms. Its offerings cover multiple sectors, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel and fashion.
The company also provides investment products, an instant cash redemption program and financing of up to EGP 60 million for high-value purchases in the luxury segment. Its marketplace includes Valu Invest, featuring the AZ Valu fund and EFG Hermes ONE, alongside Sha2labaz, Ulter and Shop’IT.
Valu further serves businesses through Valu Business and has expanded its payment offering with a prepaid card and a co-branded credit card developed in collaboration with Visa.
In May 2026, Valu launched its services in Jordan under a Specialized Finance license after receiving final approval from the Central Bank of Jordan (CBJ).
