A first glimpse of the Biscione’s new concept car, an expression of Italian design and a vision that once again places the driver at the heart of the experience. Its debut is just around the corner, and Alfisti around the world can begin the countdown to a new chapter in the Alfa Romeo story.
The wait is almost over. Just days ahead of the opening of the 2026 Paris Motor Show, Alfa Romeo is unveiling the first details of Cuorerosso, the new concept car set to make its world premiere in the French capital, offering a preview of the vision shaping the Brand’s future.
These first evocative glimpses reveal a project conceived by the Alfa Romeo Centro Stile in Turin, where the Brand’s unmistakable Italian design continues to evolve through the exploration of new forms and the meticulous craftsmanship that defines every detail.
The initial views of both the exterior and interior embody a principle that has always been at the core of Alfa Romeo: every vehicle is designed around the driver. This driver-centric philosophy places driving pleasure at the heart of the experience, ensuring that every innovation serves a single purpose: enhancing the emotions behind the wheel. It is from this vision that Cuorerosso was born. Neither a preview of a future production model nor a mere styling exercise, it is a true design manifesto, exploring new ideas, languages and solutions while expressing Alfa Romeo’s perspective on the mobility of tomorrow.
The Cuorerosso concept car will be unveiled on 12 October 2026 at the Paris Motor Show, on the Alfa Romeo stand in Hall 4 at the Paris Expo Porte de Versailles exhibition centre.
