The third edition of SHE CAN – Tech & AI Edition, organized by Entreprenelle, brought together more than 3,000 visitors, 40 speakers, and 50 strategic partners for a full day dedicated to exploring the role of artificial intelligence in career development, entrepreneurship, and small and medium-sized business growth.
The event featured 13 sessions designed to take participants through a comprehensive journey, starting with professional development and the changing demands of the job market, before moving into the practical applications of AI in business management, automation, and growth.
AI Reshapes Recruitment and Professional Development
The first six sessions explored how artificial intelligence is transforming recruitment processes, including CV screening, candidate assessments, and hiring decisions. Discussions also highlighted the growing importance of human skills, digital presence, and the use of AI-powered tools to identify job opportunities, scholarships, development programs, and mentors.
The sessions further addressed continuous learning and the importance of managing priorities and daily routines in an increasingly technology-driven workplace.
The program also tackled two cross-cutting topics: vibe coding, which enables users to develop applications and digital tools with AI assistance, and the importance of critically evaluating AI-generated responses and verifying their accuracy rather than relying on them without review.
From Automation to Smarter Business Decisions
The final five sessions focused on the needs of entrepreneurs and SME owners, examining how AI can support business operations, improve productivity, and create new opportunities for growth.
Discussions covered the one-person business model and the extent to which founders can manage different business functions independently. Participants also explored the potential of automation, identifying tasks that can be automated, those that still require human involvement, the financial viability of automation investments, and their impact on employees’ roles.
Other sessions examined how AI-powered tools can personalize customer experiences, increase sales, and strengthen customer loyalty, alongside the use of sales and operational data to support more informed business decisions.
The program concluded by addressing how entrepreneurs can evaluate the actual return on investment in AI and determine whether to develop their own solutions, purchase ready-made products, or adopt existing tools.
Commenting on the event, Rania Ayman, Founder and CEO of Entreprenelle, said the organization aimed to make this year’s edition one integrated journey, allowing participants to explore their individual questions while identifying common challenges and opportunities.
She noted that women pursuing career development and women entrepreneurs increasingly face the same challenge: how to adopt AI thoughtfully and confidently without compromising their independent judgment.
Ayman added that the sessions focused on practical applications, offering participants actionable ideas, whether to improve a CV, experiment with a new tool, or rethink business operations. She emphasized that providing women with practical knowledge and the necessary tools can strengthen their presence in the technology sector, a goal Entreprenelle continues to pursue with its partners in Egypt and across the MENA region.
Held under the auspices of the National Council for Women and the Information Technology Industry Development Agency (ITIDA) at Creativa Innovation Hub – Sultan Hussein Kamel Palace, the event was supported by Kuwait Finance House – Egypt (KFH-Egypt), e& Egypt, and Easy Orders, in partnership with Mount Communication.
The third edition builds on the success of the inaugural event, held in October 2024, which explored the integration of artificial intelligence into business management, professional development, digital marketing, and e-commerce.
Through SHE CAN, Entreprenelle continues to organize initiatives that respond to evolving trends in employment and entrepreneurship, providing women with opportunities to develop new skills, expand their professional networks, and make greater use of emerging technologies and AI.
About Entreprenelle & SHE CAN
Entreprenelle is a social enterprise dedicated to educating, inspiring, and empowering individuals across the Middle East and North Africa to pursue entrepreneurship. Its four-step framework – Awareness, Education, Resource Accessibility, and Economic Development – aims to build a sustainable entrepreneurial ecosystem, bridge the economic gender gap, and support inclusive growth.
For more than a decade, the organization has supported thousands of entrepreneurs, helping transform ideas into impactful ventures and advancing women’s economic empowerment across Egypt and the region.
Its flagship event, SHE CAN, is described as the largest women-focused entrepreneurship event in the MENA region. Held annually in celebration of International Women’s Day, it provides a platform for learning, networking, investment, and experience-sharing. Entreprenelle also organizes SHE CAN – Tech & AI Edition, a specialized event focused on technology and artificial intelligence.
