PLDG Development company announced the launching of PLDG Liquidity Program (PLP), as the first of its kind in Egypt, providing clients with a structured mechanism for a safe exit from their real estate investments in the company’s projects in cases of default or inability to meet financial obligations, in accordance with the program’s terms and conditions.
The company emphasized this move aiming to boost investor confidence and develop the concept of asset protection in the Egyptian real estate market.
The program’s launch stems from PLDG’s vision that the relationship between real estate developers and clients should not be limited to sales, contracts, and delivering, but should extend to protect the client’s investment and safeguard their interests throughout their investment journey.
PLP program addresses one of the most significant challenges facing real estate investors, which is the difficulty of liquidating real estate assets or exiting investments when faced with unforeseen financial circumstances, which is particularly relevant given the nature of real estate as a long-term investment asset and the difficulty of converting it into cash quickly within the appropriate value.
The program provides a clear and structured framework for addressing payment difficulties by offering a mechanism to evaluate the unit based on its market value at the time the program is activated, besides pointing outlines exit and liquidation procedures, whether through reselling the unit or the company purchasing it, depending on market conditions, supply and demand dynamics, and the approved terms and conditions.
The company clarified that the program not only targeting to provide a solution for clients who may face difficulties fulfilling their obligations but also represents a new approach in real estate development philosophy, which is based on the principle that protecting the client’s investment is a responsibility not less important than the quality of the real estate product and adherence to execution and delivery schedules.
Eng Mohamed Madi, Chairman of PLDG Development, said that “We believe in PLDG that a real estate developer’s success is not measured only by sales volume but also by their ability to maintain client trust after the purchase, as the client should not remain tied to a real estate investment only because a secure exit mechanism is not available, and his financial circumstances should change, and this is what’s based uponupon which the PLP program.”
He added “We don’t just sell a property to the client, but we strive to provide an integrated system that helps to protect their investment and gives them greater security and flexibility in making their decisions, as we are aspiring for real estate to no longer be merely an asset that is difficult to liquidate, but rather an investment with a clear and organized exit mechanism when necessary”.
He pointed that this program is not just a new addition to the real estate market, but embodies a responsibility that the company believes is an integral part of the role of a true real estate developer.
The company assured that PLDG Liquidity Program is part of PLDG’s strategy to provide unconventional solutions in the Egyptian real estate market and to develop the relationship between the developer and the client based on transparency, trust, and asset protection, while fully adhering to the terms, conditions, and regulations governing the program’s implementation.
