PRE Group has announced a strategic partnership with global hospitality group Hilton to develop an integrated portfolio of six hotels and four branded residential projects in Egypt, representing a total investment of approximately EGP 14 billion.
The partnership will add up to 2,000 hotel rooms and branded residences to Egypt’s hospitality sector, with developments spanning Ain Sokhna, the North Coast, and East Cairo.
The agreement was signed by Waleed Zaki, Founder and CEO of PRE Group, and Guy Hutchinson, President, Middle East & Africa at Hilton, in the presence of Prime Minister Dr. Mostafa Madbouly, ministers, government officials, and representatives from both companies.
The portfolio will operate under five Hilton brands: Canopy Hotels, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn.
The projects will be developed across PRE Group’s destinations, including Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein, and Ivoire East.
PRE Group and Hilton Expand Egypt’s Hospitality Offering Through Five Global Brands
The partnership supports Egypt’s Vision 2030 and its ambition to attract more international visitors by highlighting the country’s diverse tourism potential, including its extensive coastlines, natural landscapes, and cultural heritage.
The portfolio is expected to create thousands of direct and indirect job opportunities upon full operation, contributing to employment growth and supporting economic activity across related sectors and supply chains.
Waleed Zaki, Founder and CEO of PRE Group, said the company’s expansion into the hospitality sector through its partnership with Hilton builds on the Group’s legacy and expertise in the Egyptian market, reflecting its vision to develop an integrated hotel portfolio in line with international standards.
He added that the partnership brings together a diverse selection of Hilton’s global brands, carefully chosen to match the nature and location of each development and cater to different customer segments, ensuring the right hospitality experience for every destination.
Zaki also highlighted the role of investments in infrastructure, transport networks, and airports in creating new opportunities for private-sector investment in the hotel and hospitality industries. He noted that the new projects aim to deliver exceptional hospitality experiences and strengthen the competitiveness of Egyptian destinations.
Thousands of Jobs Expected as PRE Group Expands Its Hospitality Portfolio
The partnership forms part of PRE Group’s strategy to integrate hospitality into its residential developments, with hotels, services, and amenities complementing residential offerings to create integrated experiences for residents and visitors throughout the year.
Carlos Khneisser, Chief Development Officer, Middle East & Africa at Hilton, said Egypt has been part of Hilton’s journey for more than 65 years, adding that the company continues to see significant growth opportunities across the country.
He noted that the partnership reflects both companies’ confidence in the future of Egypt’s tourism sector and will enable Hilton to introduce brands and hospitality experiences suited to destinations with strong growth potential.
Khneisser added that the agreement represents another step in extending Hilton’s hospitality beyond traditional hotel stays into branded homeownership, strengthening the company’s presence in key locations and introducing more guests and residence owners to its global hospitality offering.
The partnership follows a hospitality study commissioned by PRE Group, covering 12 of its developments across East and West Cairo, the North Coast, Ain Sokhna, and Marsa Alam. The study identified hotels and branded residences as key priorities for the company’s next phase of growth.
The agreement also aligns with Egypt’s national tourism strategy, which aims to increase the country’s hotel capacity to approximately 300,000 rooms and attract nearly 30 million tourists annually by 2030, encouraging further private-sector investment and partnerships with leading international hospitality brands.
