CHERY Brand Night recently concluded in Wuhu. From its beginnings in the city in 1997 and its first steps overseas in 2001 to the global gathering in 2026, CHERY’s journey has ultimately been a story of the families it has met along the way.
For the occasion, CHERY created a stage for family stories, with six families from Ecuador, Poland, the UK, Romania, South Africa and Brazil taking the leading roles. Travelling across continents to come “home”, they shared stories of quiet care in everyday life and the companionship and aspirations that inspire journeys further afield. Their different experiences revealed two shared priorities for family mobility. Responding to these real needs, All-New TIGGO7 and TIGGOX7 made their global debuts, offering families worldwide a broader choice.
Everyday Life: Caring for the Moments That Matter
Family life is built on being there for one another, day after day. Three families from Ecuador, Poland and the UK brought their experiences to the stage. An Ecuadorian family of five turns the car into a space for sharing favourite playlists. A Polish father of three hopes to relive cherished memories of travelling with his own father, this time bringing two generations of his family along. In the UK, a couple treasures the laughter they share with their three daughters amid busy days of school runs and family activities. Across countries, these moments told familiar stories of affection and togetherness, with CHERY as their shared choice.
All-New TIGGO7 made its debut with those everyday needs in mind. Developed as a high-quality SUV for family comfort worldwide, it offers comfort for everyone on board and reassurance in all weather. Heated and ventilated front seats help make the morning commute a more pleasant start to the day. More than 20 active safety and driver-assistance features help support safer journeys, whether picking up children after school or driving home at night. From the first trip of the morning to the final journey home, All-New TIGGO7 brings greater comfort and peace of mind to everyday travel.
Further Afield: Giving Families the Confidence to Explore
Exploring further can be another way of spending time together as a family. Families from Romania, South Africa and Brazil shared a different perspective. A singer and photographer couple creates music and captures images on road trips. In South Africa, an actor and his designer wife turn work travel into opportunities to spend time with their children, discovering nature and learning together. An extended Brazilian family brings relatives and friends together through outdoor activities and looks forward to travelling through the mountains on an adventure of their own.
Their shared enthusiasm gives rise to a clear expectation: a vehicle that is enjoyable to drive and gives the whole family the confidence to head outdoors. TIGGOX7, the first American-style rugged SUV in the TIGGOX series, was introduced to meet that need. Beneath its bold exterior, a cabin designed to maintain six aspects of interior comfort provides a welcoming, home-like environment. Its multi-mode powertrain allows drivers to switch modes at the touch of a button to suit changing conditions, including mountain roads, sand, water crossings and snow. Towing capability and compatibility with a range of outdoor accessories open up further possibilities. With a caravan attached and an awning set up, arriving at a destination is just the start of the family fun.
From Family Stories to a Lasting Commitment: For Family Is More Than a Slogan
CHERY’s story with its users continues. At CHERY Brand Night, Zhang Guibing, Executive Vice President of Chery Auto, said: “But now, we are making a big change. So today, you can feeling the All-NEW TIGGO7, and also the new TIGGOX7 coming out. So, I hope, with the Chery Group, their hard work, we could provide a different choice for different family.”
From listening to users to introducing new products, CHERY puts family needs at the heart of every stage. “For Family” is not simply a slogan; it is a guiding principle for vehicle development and service. “Space. For Family”, “Safety. For Family” and “Technology. For Family” express how each technology addresses real family needs. “Together. For Family” is more than the theme of CHERY Brand Night: it reflects CHERY’s commitment to a lasting relationship with its 4.55 million users worldwide.
With All-New TIGGO7 focused on everyday urban life and TIGGOX7 opening up new possibilities for exploration, the two debuts broaden CHERY’s family vehicle range. But a debut, or even vehicle delivery, is only the beginning. Guided by its global philosophy of “In Somewhere, For Somewhere, Be Somewhere”, CHERY is committed to extending its service network, repair support and spare parts supply wherever its users and vehicles go, helping families set off with confidence wherever they are. CHERY will continue to accompany more families around the world, helping them create more moments to cherish.
