Emirates Development Bank (EDB), the key financial engine for the UAE’s economic diversification and industrial transformation, has launched Expert Mode, a new edutainment video series on Emirates Insider, EDB’s YouTube channel that tells the stories shaping the UAE’s economy.
Created for entrepreneurs, founders and SMEs across the UAE, Expert Mode breaks down complex subjects into clear, practical insights. Each short episode explores a specific subject, with experts offering perspectives across a range of topics, from finance and technology to market trends, business growth and emerging industry opportunities.
H.E. Ahmed Mohamed Al Naqbi, Chief Executive Officer of EDB, said: “Access to finance matters, but businesses also need reliable information. Expert Mode brings expert insight directly to entrepreneurs and SMEs, helping them understand the issues affecting their businesses to help them make better-informed decisions. It is another way EDB is supporting them as they grow and contribute to the UAE economy.”
The series will explain why key topics matter to businesses and what they mean in practice, from day-to-day operations to longer-term plans, in a clear and easy-to-understand way.
Expert Mode is part of the wider Emirates Insider channel, which explores the ideas, people and industries shaping the UAE economy. The channel moves away from traditional corporate updates to bring compelling stories and relevant business and economic topics to a broader audience.
Vladimir Maximov, Chief Marketing and Corporate Communications Officer at EDB, said: “Business content does not need to be complicated to be useful. With Expert Mode, we are bringing expert voices into a format that respects people’s time. It reflects the purpose of Emirates Insider: to make business and economic stories clear, relevant and engaging.”
Through Expert Mode and the wider Emirates Insider channel, EDB is going beyond financing to help UAE businesses stay informed about the ideas, trends and issues shaping their future.
