Family needs have always shaped the way CHERY Brand approaches its products, technologies and relationships with users. Since introducing “For Family” as its core value proposition, CHERY Brand has continued to translate families’ real needs for safety, space and intelligent technology into its products and experiences through “Safety. For Family”, “Space. For Family” and “CSH. For Family”.
This October, the Chery International User Summit 2026 will be held under the theme “Together. For Family” and organised around three ideas: Technology. For Family, Guardian. For Family and One Family. Through the CHERY SIVP Family Experience Camp, CHERY Brand Safety Challenge Camp, CHERY Brand Night and KOC Forum, the programme will bring CHERY Brand’s understanding of family needs, commitment to safer mobility and dialogue with users worldwide to life through practical scenarios and first-hand experiences.
Technology. For Family: Bringing Products and Technology into Everyday Family Life
“For Family” begins with understanding how families actually travel. At this year’s summit, CHERY Brand will stage the CHERY SIVP Family Experience Camp around everyday family journeys such as school runs and shopping trips, allowing participants to see first-hand how intelligent parking can reduce the inconvenience associated with parking and retrieving the vehicle. This reflects the accessible technology philosophy behind CSH. For Family: intelligent driving technology is not about showcasing specifications or technology for its own sake, but about solving the everyday inconveniences families encounter.
From One Tap Departure to One Step Home, SIVP brings intelligent parking into everyday family life, turning CHERY Brand’s understanding of family needs into a tangible ownership experience.
CHERY Q will also be showcased to global media during the summit, accompanied by dedicated test drives. Designed around the mobility needs of urban families and younger users, the model will give media the opportunity to assess its design, space, handling and intelligent features first-hand. Through this experience, CHERY Brand will show how its understanding of different lifestyles and use cases shapes the product experience.
Guardian. For Family: Responding to Safety Needs Through Real-World Validation
For families, safety is the foundation of every journey. During this year’s summit, CHERY Brand will stage CHERY Safety Challenge Camp under the theme “Guardian. For Family”. Drawing on real family mobility scenarios, the experience will bring CHERY Brand’s safety philosophy into practical use cases and validation activities.
The programme will recreate real-world family-use conditions and include a public full-vehicle crash test to assess the vehicle’s safety performance in a collision, with a focus on body structure and occupant protection. Backed by Chery Group’s eight global R&D centres and rigorous testing system, each safety validation is designed around real family mobility needs. In this way, Safety. For Family goes beyond a statement of intent, translating globally consistent safety standards into the vehicles delivered to users worldwide. Real-life safety accounts from Guardian Club families worldwide will also be shared on site, allowing owner experiences and live validation to demonstrate CHERY Brand’s commitment to family safety.
Together. For Family: Moving Forward with Families Worldwide
From Understanding Families and Protecting Families to One Family, CHERY Brand and users worldwide are building a connected ecosystem shaped by shared experience and common purpose. Centred on stories from users worldwide, CHERY Brand Night will weave together everyday family life, evolving mobility needs, journeys shared around the world and moments of user connection. The All-New TIGGO7 and TIGGOX7 will also make their global debuts within these family stories, creating a more natural connection between products, users and the brand through real-life scenarios. A KOC fireside discussion will combine user research with hands-on vehicle evaluations, gathering candid feedback on everyday life, family mobility and real-world ownership, and enabling users worldwide to play a more active role in brand dialogue and co-creation.
Under the theme “Together. For Family”, CHERY Brand will continue to move forward with families worldwide—addressing everyday space needs through Space. For Family, supporting every departure and return through Safety. For Family, and bringing advanced technology to more families through CSH. For Family. Through continued dialogue with users, CHERY Brand will keep creating new stories of family mobility together with families around the world.
