Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), has announced the opening of Formula E Karting at SEVEN ABHA, in partnership with ABB Formula E. The attraction is the first Formula E Karting experience of its kind in the world to open to the public, offering an integrated experience that combines technology inspired by Formula E cars with the excitement of competition and interactive entertainment. It gives families and motorsport enthusiasts the opportunity to enjoy an experience inspired by the atmosphere of the championship.
The indoor attraction features a 428-metre track and a range of electric karts designed for adult and junior drivers, as well as dual-seater karts. The experience incorporates advanced technology and has been developed in line with high safety standards to provide an integrated experience suitable for guests of different ages and skill levels.
Beyond the track, the experience includes interactive spaces, exhibits and displays showcasing the world of Formula E, its history and the innovations that have contributed to the development of electric racing. It also highlights sustainability by introducing visitors to innovative solutions in this field, aiming to inspire them to explore technology through the world of Formula E while enjoying an experience that brings together racing, entertainment and interaction.
SEVEN ABHA is the first of four SEVEN destinations set to feature Formula E Karting in the Kingdom, with additional locations planned at SEVEN Al HAMRA in Riyadh, Dammam and Al Kharj, as part of the partnership between SEVEN and Formula E.
Essam Aljubair, COO of SEVEN, said:
“Opening the world’s first Formula E Karting experience at SEVEN ABHA marks an important milestone in our commitment to bringing distinctive, accessible entertainment experiences to communities across Saudi Arabia. Through this partnership, families and motorsport enthusiasts can enjoy an interactive experience that combines excitement and technology while expanding entertainment choices and supporting quality of life in the Aseer Region, We also hope these tracks can help discover and develop Saudi talent, and that one day we will see a Saudi driver competing in Formula E.”
Jeff Dodds, CEO, Formula E said:
“We are pleased to partner with SEVEN to create Formula E’s first-ever karting experience. As a unique touchpoint for our sport, we hope the immersive nature of the attraction can serve as an opportunity to introduce and educate new audiences about Formula E, helping support the strong growth in fandom we have witnessed in the region in recent years.
The attraction forms part of SEVEN’s program to develop integrated entertainment destinations that combine locally developed concepts with worldclass experiences created in partnership with leading brands. This contributes to enhancing quality of life and supporting the growth of Saudi Arabia’s entertainment sector in line with Saudi Vision 2030.
