Exabeam, a leader in Behavior Intelligence for the agentic enterprise, today announced that Craig Patterson has been named SVP of Global Channels & Marketing, reporting to CEO Pete Harteveld. A member of the company’s executive leadership team, Patterson retains leadership of the global partner ecosystem he has led since joining Exabeam in 2025 and assumes leadership of the entire marketing organization, including brand, messaging, demand generation, communications, field marketing, and account development.
The expanded role more closely aligns Exabeam’s marketing and channel strategies as the company scales a new security category. Agent Behavior Analytics (ABA) extends behavioral detection beyond human users to AI agents and machine identities operating inside the enterprise, which increasingly have access to the same systems and data as human users. ABA baselines each agent’s normal pattern of activity and flags the ones that drift from it.
The shift in how security is bought is structural. Omdia found that 92% of global cybersecurity spending flowed through the channel in Q4 2025, a materially higher share than technology overall, where partners account for roughly two-thirds of IT spend. In security, partners are no longer simply a route to market. They increasingly shape how customers discover, evaluate and adopt new technologies.
New categories are won through education, and in security that education happens through partners. Exabeam generates most of its revenue through its partner ecosystem, and the expanded role is intended to align how the company builds demand with how its customers learn, evaluate, and buy. Under Patterson, partner considerations will be integrated into brand, messaging and demand generation from the outset rather than treated as a separate go-to-market motion.
“Our partners play a critical role in how customers find us, evaluate us and decide to buy,” said Pete Harteveld, CEO of Exabeam. “We created this category, and partners will be critical to how we scale it. Aligning marketing and channels under Craig’s leadership means we can build that partner perspective into our strategy from day one. Craig challenges the status quo, and that is exactly why we gave him this.”
Since joining Exabeam, Patterson has led the integration of the Exabeam and LogRhythm partner organizations following one of cybersecurity’s most significant mergers, and architected the Exabeam APEX Partner Program, a competency-based global framework that rewards partner capability rather than deal volume. In CRN’s 2026 Annual Report Card, Exabeam swept the AI Security category, taking first place across all four subcategories, with partners scoring the company 98.3 for ease of doing business.
“New categories aren’t built through a vendor’s website alone,” said Patterson. “Customers adopt them when someone they trust can explain why they matter, and in security that trusted voice is often a partner. Bringing demand and channel closer together gives us a better way to build that understanding at scale.”
Patterson has spent more than two decades building go-to-market engines in cybersecurity and technology. Before Exabeam, he served as SVP of Global Sales and Global Channel Chief at Aryaka and led global post-merger integration at Level 3 and CenturyLink. He is a five-time CRN Channel Chief and was named to CRN’s 50 Most Influential Channel Chiefs in 2026. He was named Channel Futures Channel Influencer of the Year in 2023 and to CRN’s Top 100 Executives in 2026.
